The phoenix is the king of birds, bringing together their finest qualities: a clear voice, a vigorous body and beautiful plumage.
Unafraid of setbacks or hardship, the phoenix endures countless trials and is reborn through fire as an immortal bird.
The phoenix symbolizes good fortune. Legend says that those who encounter it will enjoy a happy life.
Like the legendary phoenix, FOHOW hopes to bring health and happiness to all its friends.
Three Yang-Sheng Theories
Physical Harmony
A wellness approach that pursues harmony through purposeful action. It combines active practices, such as exercise and sport, with support from wellness products, helping the body remain active without undue fatigue.
Nutritional Harmony
All things pass through five stages: birth, growth, balance, aging and death. Drawing on the Five Elements theory of Traditional Chinese Medicine, FOHOW has developed five functional categories of health foods.
Traditional Chinese Medicine recognizes that food and medicine share a common origin. Dietary wellness seeks nutritional balance, yin–yang harmony and microbial balance through adjustments to eating habits.
Remove toxins, cleanse the blood and support metabolism. Cleansing the intestines, liver and other organs helps restore the body’s natural balance and establishes a foundation for health.
Address internal stagnation and regulate organ function. Gentle, systematic care helps ease discomfort, promote the flow of qi and blood, and restore harmony among the body’s systems.
Awaken vitality and strengthen the body. Essential nutrients support cellular vitality and immunity, helping restore youthful energy.
Provide the nutrients the body needs and support physical vitality. Nutrients are carefully balanced to suit different constitutions and needs, enabling targeted nutritional supplementation.
Achieve balance between body and mind. A holistic approach supports yin–yang balance and coordination among the body’s systems, helping maintain optimal well-being.
Mental Harmony
Psychological wellness seeks inner harmony through five dimensions:
The 1–3–5 Values Framework
Carry Forward Health Culture, Benefiting Human Life
Bring together partners who share our values to strive, achieve and build a lasting legacy together, creating a respected company that endures for 500 years.
Integrity, Compassion and Loyalty
Integrity is the foundation of our business, compassion guides our relationships, and loyalty underpins success. These three core values guide every step of FOHOW Pharmaceutical Group’s development.
Be grateful, take responsibility, respect the rules, act with integrity and self-discipline, and keep striving.
These five principles guide the everyday conduct of FOHOW people, helping us maintain the right attitude and direction in our work and lives.
