Under the initiative and leadership of the company's founder, Mr. Yu Fei, the Phoenix Hope Foundation was established in 2008. For nearly two decades, the foundation has continuously supported the health and well-being of orphaned and disabled children around the world, much like the mythical phoenix. To date, nearly 10,000 children have received assistance, with the foundation's footprints of hope spreading across both the Northern and Southern Hemispheres, reaching communities globally.