Fohow Spirit
Phoenix is the king of birds, gathering the strengths of hundreds of birds, with the clearest voice, the most agile physique, and the most beautiful feathers.
Phoenix is not afraid of setbacks or difficulties. After countless trials and tribulations, it is reborn in the tempering of fire and becomes an eternal divine bird.
Phoenix brings good luck to people. Legend has it that anyone who sees a phoenix can enjoy a happy and prosperous life.
FOHOW Group
Aspires to bring health and happiness to all friends, just like the mythical Phoenix.
Product Culture
The Three Big Yang-Sheng Theories
Behavioral Yang-Sheng
Physical Harmony
Behavioral Yang-Sheng is a method of achieving harmony through purposeful action. It includes active Yang-Sheng practices such as fitness training, sports, and physical exercise, as well as passive Yang-Sheng approaches supported by health-promoting products. Together, they cultivate a state of balanced vitality — one of exertion without exhaustion and movement in harmony with nature.
Dietary Yang-Sheng
Nutritional Harmony
All things in nature pass through five stages — birth, growth, balance, decline, and renewal.
Drawing inspiration from the Five Elements Theory of Traditional Chinese Medicine, FOHOW has developed five categories of functional health foods.
Traditional Chinese Medicine emphasizes the principle of “the same origin of medicine and food.”
Dietary Yang-Sheng seeks to achieve nutritional harmony, yin–yang balance, and micro-ecological equilibrium through the thoughtful regulation of diet and eating habits.
Psychological Yang-Sheng
Mental harmony
Mental harmony can be achieved through psychological regulation, including five aspects:
- Harmony of the Mind and the Environment
- Harmony of the Mind and Society
- Harmony of the Mind and Others
- Harmony of the Mind and Self
- Harmony of the Mind and the Soul
Management Culture
1-3-5 Value System
One Grand Vision
Promote wellness culture, benefit human life
One Grand Vision
Lead a group of like-minded partners to strive, achieve, and inherit together, becoming a respected 500-year global company.
Three Core Values
Integrity, Benevolence, Loyalty
Three Core Values
Integrity is the foundation of business, benevolence is the way of life, and loyalty is the key to success. These core values guide every step of Fohow Group's development.
Five Conduct Principles
Gratitude, Responsibility, Discipline, Integrity, Perseverance
Five Conduct Principles
These five principles serve as daily guidelines for Fohow people, directing us to maintain the right attitude and direction in both work and life.